Title:
Competency Stereotypes, Female Political Candidates, and Political Knowledge:
Insights from Verbal Descriptions and Eye Movements
An an important stereotype that people may use when evaluating political candidates is gender-based issue competency. Voters may evaluate males as more competent at economic and military issues, while women are evaluated as more competent at 'compassion issues' such as education and healthcare. However, current work has found mixed results with some studies finding that voters use issue-competency stereotypes while other studies find no such relationship. We suggest that people's level of political knowledge is an important moderator that may explain the discrepancy in findings. Furthermore, we use non-self report measures of stereotyping -- verbal descriptions of candidates and eye movements -- to circumvent social desirability biases which could underestimate the use of gender-based stereotyping.
An an important stereotype that people may use when evaluating political candidates is gender-based issue competency. Voters may evaluate males as more competent at economic and military issues, while women are evaluated as more competent at 'compassion issues' such as education and healthcare. However, current work has found mixed results with some studies finding that voters use issue-competency stereotypes while other studies find no such relationship. We suggest that people's level of political knowledge is an important moderator that may explain the discrepancy in findings. Furthermore, we use non-self report measures of stereotyping -- verbal descriptions of candidates and eye movements -- to circumvent social desirability biases which could underestimate the use of gender-based stereotyping.
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