Today the Nieman Journalism Lab at Harvard profiled Brian and Lance's recent Journalism and Mass Communication Quarterly article, "Predicting dissemination of news content in social media: A focus on reception, friending, and partisanship". Each month the Journalism Lab publishes a summary of what its editors consider to be the most interesting new research about digital media. Glad to see this work getting some well deserved attention!
Abstract:
Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 Pew data (N = 1,264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for nonpartisans only. These results provide novel insights into citizens’ social media news experiences.
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