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Wednesday, May 29, 2013

Harvard Journalism project highlights recent work by Weeks and Holbert

Today the Nieman Journalism Lab at Harvard profiled Brian and Lance's recent Journalism and Mass Communication Quarterly article, "Predicting dissemination of news content in social media: A focus on reception, friending, and partisanship".  Each month the Journalism Lab publishes a summary of what its editors consider to be the most interesting new research about digital media.  Glad to see this work getting some well deserved attention!

Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 Pew data (N = 1,264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for nonpartisans only. These results provide novel insights into citizens’ social media news experiences.

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