The Colbert Report played a quick MSNBC clip of Heather LaMarre (recent OSU PhD grad and assistant professor at the University of Minnesota) describing a study about ambiguous message processing and satire.
Michael Beam and I co-authored the study with her, which earned Heather an interview with Keith Olbermann on May 1, 2009 (the interview that the Colbert Report is using in this clip).
The clip is comparing Glenn Beck to Stephen Colbert and their sincerity of opinion. Heather's cameo is about 3:30 minutes into the clip. Congrats to Heather for making the Colbert Report!